Black Friday, Christmas & More – Managing Logistics in Peak Seasons

The last few weeks of the year, around Black Friday, Cyber Monday and Christmas, traditionally mark a period in which logistics must prove its full capabilities. Demands increase dramatically throughout the entire supply chain: goods flows intensify, transport networks have to absorb short-term increases in volume, and at the same time, the expectations for speed, transparency and quality remain high. For logistics, this means expanding capacity within a few days, deploying staff flexibly and stabilising processes in such a way that reliable operations are maintained even under extreme conditions.

In e-commerce in particular, Black Week and the pre-Christmas period have become key drivers of sales and are putting the performance of logistics to the test. As a subsidiary of Nagel-Group and an experienced partner in the field of e-commerce fulfilment, B+S Logistik relies on scalable processes, modern IT systems and flexible structures to reliably meet these requirements. Integration into the Nagel-Group’s Europe-wide network makes it possible to shift capacities as needed, efficiently orchestrate transport chains and reliably move both refrigerated and non-refrigerated goods.

A closer look at the actual figures reveals the scale of the logistical challenge during peak season: for example, the B+S site in Bielefeld, which specialises in e-commerce, sees a fourfold increase in order volume during Black Week. This requires not only forward planning, but also perfectly coordinated teams and precise control of all processes. During the peak period, more than 200,000 products leave the Bielefeld site every day, making their way to their destinations all across Europe.

Although the HDE consumption barometer shows that the willingness to spend fell to an annual low of 95.2 points in December 2025, online retail continues to grow – making the peak season a key challenge not only for retailers but also for logistics providers. At the same time, customers expect shorter delivery times and greater transparency. In food logistics as well, the ability to scale will play a more important role, as fresh products are increasingly purchased online and transported over longer distances.

For logistics companies, resilient networks, flexible capacities, and smart digital tools are becoming more and more essential to navigate future peak seasons. Nagel-Group and B+S Logistik are already upgrading their infrastructure to handle these demands smoothly – so your products get to where they’re needed, right on schedule.